Stop the Leak: How eCommerce Brands Can Fix Onboarding Drop-off Without Compromising Fraud Prevention
Reduce friction for genuine customers. Strengthen controls against evolving fraud.
Traditional onboarding applies the same checks to every user. Genuine customers face unnecessary friction, while sophisticated fraudsters continue to exploit static verification. It is estimated that 47% of prospective banking customers abandon applications midway, while generative AI-enabled fraud losses in the US are projected to reach $40B by 2027.
This eBook explores a more intelligent approach to balancing conversion and fraud risk. It shows how risk-based decisioning combines identity, device, behavioral and network signals to make onboarding more adaptive, applying friction when risk warrants it and keeping lower-risk journeys moving.
What you'll learn
Why static verification creates a conversion-fraud trade-off.
How AI and synthetic identities are changing identity fraud.
Why account-level abuse requires a broader view of identity risk.
How unified risk decisioning enables adaptive onboarding.
Download the eBook
