This ebook highlights the impact of fraud on product metrics like customer trust, retention, and costs, noting that every Re 1 lost to fraud in India results in Rs 4 in additional expenses. It emphasizes proactive fraud prevention as a growth enabler and covers trends like promo abuse and account takeovers, offering strategies to integrate anti-fraud measures while maintaining a smooth user experience.
Fraud's Magnified Cost: The financial impact of fraud is much larger than the initial loss, as it creates significant additional expenses (a 1:4 ratio in India).
Prevention Enables Growth: Proactive anti-fraud measures are not just a defensive cost but an essential strategy to protect customer trust and retention, which are vital for business growth.
Balance Security with Usability: Businesses must integrate anti-fraud strategies to combat modern threats (like account takeovers) without creating a difficult or frustrating experience for legitimate customers.
